the Idea was to communicate the nutrition benefits of Cerelac tins through snappy social content that mothers can watch to easily prepare recipes for their children.
we shot the recipes and released them on Youtube and shorter versions on instagram and Facebook.
we've also worked on social content that served as tips related to each recipe for mothers to know the benefits of Cerelac as well as general tips on nutrition.
The campaign ran for UAE and KSA.
Youtube Recipes
Bumpers + Pre-rolls
Social content