Brief: Launch a wave of communication in Iraq and Morocco, to remind people of the iconic brand with relatable and super local approach.
Challenge: How can we communicate Kitkat's iconic messaging with a local approach and convey the message in relatable situations.
From online orders arriving two sizes too small and the deafening symphonies of mum’s vacuum on your only day off, to your barber’s hand slip that results in your tragic new haircut that, let’s face it, is every man’s rite of passage. KITKAT’s here to remind you to take a break, and to enjoy a moment of sweetness in the midst of chaos.
