Top digital and social campaign of the Year 2020
Campaign Middle East
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During the pandemic, lockdown and self isolation, people started connecting together through different means. playing music in the balcony, virtual yoga classes and more. The pandemic made us realize how our daily connection with each other has the power to get us through the day.
where Nescafé is all about connecting people together over a cup of coffee, we created the campaign to celebrate all the people fighting through the pandemic and still trying to connect.
we revamped our instagram grid to illustrations of balconies where each balcony had a story of connection and how they #stayed close from far