In 2015 Dove (MENA) upgraded the formula of its' shampoos with a new one that reconstructs hair in 7 days. The App Concept created an online campaign to get real women excited about the new Dove.
*** All animation, artworks and built-in videos were created and developed by Raef Baskharon & Mohammed Abd El Sallam.
Project: Dove ( 7 Days Challenge ) Case Study
Agency: The App Concept
Creative Director: Raef Baskharon
Copywriter: Mohamed Salama
Animator: Raef Baskharon
Agency: The App Concept
Creative Director: Raef Baskharon
Copywriter: Mohamed Salama
Animator: Raef Baskharon
Audio Engineer: Mohammed Abd el Salam
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Graphics designed on Adobe Illustrator, Adobe Photoshop
Animated on Adobe Aftereffects
Montage on Final cut pro X
Animated on Adobe Aftereffects
Montage on Final cut pro X